Job Description

Social Media ManagerRussell Tobin's client, an American multinational mass media and entertainment company, is hiring a Social Media Manager in Washington, DC. Employment Type: Contract/Hybrid Location: Washington, DC 20036 (Hybrid) Duration: 3+ months with possible extension or conversion Pay range: $40/hr - $43/hr W2 Schedule: Mon – Fri (Mon – Thu onsite, Friday remote)Position Summary:The Campaigns & Content Social Marketing team is responsible for social strategy for TV programming on streaming platforms, editorial content in print and on digital properties, and campaigns driving measurable impact through strategic partnerships, creator collaboration, and owned social presence. The team sets strategy in collaboration with other teams to curate and create content for branded channels that educates and entertains audiences, helping them discover new editorial and programming content to read, watch, and talk about. We are seeking an Associate Manager, Social Media to support strategic and creative social content development across National Geographic Editorial content and TV titles. This role assists Managers and Senior Managers with daily social content strategy for Editorial digital stories and magazine features spanning Animals, Travel, Kids & Family, History, and Science topics, as well as campaign execution for TV titles. The Associate Manager will support best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals, including growing magazine and digital subscriptions, driving acquisition to streaming platforms, and enhancing brand affinity.ResponsibilitiesSocial Strategy:Support Managers and Senior Managers on daily social content and campaign strategies for Editorial stories and TV titles, tailoring approaches by topic and audience segment.Partner closely with Editorial and TV marketing teams to create high-impact, conversation-driving daily content and campaigns.Advise on social media best practices and cultural/platform trends as they apply to Editorial stories and TV titles.Help evolve tactics throughout each campaign and daily content cycle as new data, platforms, and cultural moments emerge.Support the execution of partnerships with subject matter experts, creators, and celebrities, ensuring alignment with Editorial priorities and TV campaigns.Creator Content Strategy:Guide creative ideation, campaign development, and execution for creator initiatives.Partner with Content, Marketing, Public Relations/Communications, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels.Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance.Content Production:Support the creative pipeline for social content across Editorial and TV priorities, assisting with ideation, creative direction, and production through final sign-off.Assist with hands-on production of social-first content, including supporting talent/subject-matter-expert interviews and on-set social capture.Partner with Editorial, Marketing, Public Relations, agencies, platforms, and talent representatives on talent/contributor social training, on-set social capture, live event coverage, digital activations, paid media creative, and influencer activations.Build and maintain process workflows and content calendars to keep production and publishing on track.Data & Reporting:Support monitoring of performance to understand the effectiveness of strategy and creative execution.Help translate data into recommendations for continuous improvement across content and campaigns.Assist in building reporting for priority stories and campaigns in partnership with the Analytics team.Qualifications3–4 years of experience in social media marketing, agency work, or a related field.Experience creating and/or producing social content.Deep and current understanding of social platforms, including Instagram, TikTok, Facebook, Threads, X, Reddit, WhatsApp, LinkedIn, Pinterest, and Snapchat, with curiosity for emerging platforms.Experience building and maintaining process workflows and content calendars.Ability to support multiple high priorities simultaneously in a fast-paced environment.Strong creative writing skills, with a keen eye for compelling and innovative content.Significant organizational skills and extreme attention to detail.Effective verbal and written communication skills.Ability to build and manage relationships across internal and external stakeholders.Team-first mentality, with creative, proactive, and independent thinking.Working knowledge of Photoshop and/or Canva.Strong Microsoft Office skills.Preferred Qualifications3–4 years of social media experience in media, entertainment, or marketing, with a focus on driving brand affinity and acquisition.Experience with creator marketing or creator activations.Familiarity working with agencies or external vendors.Airtable experience.Required EducationCollege degree in digital/social marketing, business, journalism, or a related field.Preferred EducationBachelor's or higher degree in digital/social marketing, business, or journalism

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